Priceline was founded in 1997 on the back of a brilliant original idea. Airlines regularly flew only two-thirds full, with millions of seats empty. A million hotel rooms might go unused every night. We thought, what if we harnessed the Internet to drive demand, filling those planes and hotels? And what if customers could make an offer – name their own price – rather than pay the full fare? The current Booking Holdings portfolio includes,, Priceline, agoda,, KAYAK, OpenTable, Rocketmiles, FareHarbor, HotelsCombined, Cheapflights, momondo

I worked with design and product teams to reduce friction when booking vacation travel through our smart phone apps.

Role: Android & iOS Designer
Company: Booking Holdings
Impact: Hundreds of thousands of dollars saved across air, rental cars and hotel prices for our users.
Design Team Size: 6


Mobile web app banner

Updated pins with hover state and animations for hotel picker.

Not every rental car locations support one way rentals. Meaning that wherever you rent your car, you typically have to return it to the same location. At Priceline we wanted to improve that experience to make it easier for users to select from multiple locations during a one way car rental. The following prototype showcases one of the possible solutions.

Urgency example when room inventories are very low.

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