CBS Fantasy is one of pioneers of the fantasy sports experience. Their amazing content and sports caster’s access to insider information sets them apart from their rivals in the market. Their apps needed a major update to match the evolving UX best practices at the time and to create a better foundation for new features. I worked with design and product teams to completely overhaul the experience and layer on new competitive features.
Role: Lead UI/UX Android App Designer
Company: CBS Fantasy Sports
Impact: Improved team management experience and increased conversion to the paid fantasy product.
Design Team Size: 3