Equinox +

Equinox+ provides a best in class digital fitness experience from the world’s best trainers. I lead the user experience design teams to create these experiences for smart phone app, tablets, wearables, tv, web, and the SoulCycle At-Home Bike. Role: Director of User Experience Companies: Equinox | Soul CycleDesign Team Size: 23 The Brands The App […]

Read More

Walmart IRL

In April 2019, IRL launched the Intelligent Retail Lab, a testing ground for AI-enabled processes, services, and experiences inside a Walmart Neighborhood Market. By choosing one of the busiest stores in the country, we have been able to test and learn at scale, in a real-world environment. After identifying key technologies that have improved customer […]

Read More

Jet

I joined Jet when they were still an early stage startup, post Walmart acquisition. Given my previous experience focusing on mobile apps, there was an opportunity for me to lead the android and ios end to end shopping experience. My other responsibilities were also pushing the boundaries of our cart, checkout and post checkout experiences […]

Read More

Priceline

Priceline was founded in 1997 on the back of a brilliant original idea. Airlines regularly flew only two-thirds full, with millions of seats empty. A million hotel rooms might go unused every night. We thought, what if we harnessed the Internet to drive demand, filling those planes and hotels? And what if customers could make […]

Read More

CBS Fantasy Sports

CBS Fantasy is one of pioneers of the fantasy sports experience. Their amazing content and sports caster’s access to insider information sets them apart from their rivals in the market. Their apps needed a major update to match the evolving UX best practices at the time and to create a better foundation for new features. […]

Read More

GRNEWYORK

Creating and wearing our own lifestyle apparel has been a long time dream of ours since highschool. GRNEWYORK is a NYC, graffiti and hip-hop inspired lifestyle company that I co-founded and operated for over 10 years. My fellow co-founder and I ran every aspect of the business, from sales and marketing to photo-shoots and web […]

Read More

NBC

Local news audiences have deep trust and even personal connections with their local station and the on-air personalities that provide the vital information they need. There are around 12 NBC local news markets across the United States, NBC 4 New York, NBC 7 San Diego and NBC Boston to name a few. The NBC local […]

Read More

MTV

Every year music fans cast their votes online for their favorite artist to win the coveted Moon Man at the MTV VMAs. It continues to be one of the largest online user voting awards show to date. The following designs shows some of the work I’ve done for 2012. I worked closely with the our […]

Read More

AKURTZ

A musician, artist, scholar, and humanitarian. A man who bore very difficult responsibilities with courage, dignity and honor. A. KURTZ debuted in 1984 as a premium, military flavored, casual line of apparel and accessories. Our most recognized designs are the military caps, which inspired the accessory category, and created a sea of imitations. However, it […]

Read More